Armonk, NY: Facebook and IBM Commerce are to collaborate to provide the world's brands with tailored marketing capabilities that, they hope, will. "reach the right people at the right time with the right message." IBM's marketing cloud clients can now utilize Facebook's ad capabilities such as Custom Audiences, along with IBM's deep analytics and design features, to create meaningful experiences for their customers across applications, devices and time. IBM also announced that Facebook will be the first company to join the new IBM Commerce THINKLab, a research and collaboration environment in which companies will work directly with brands to accelerate development of new technologies designed to personalize customer experiences. IBM researchers, Facebook experts, domain experts, designers and other partners will be available to work side by side with clients to identify specific areas of need and generate new solutions.