New York, Singapore: Accenture has completed its acquisition of NewsPage Pte Ltd, the Singapore-based provider of integrated distributor management and mobility software for the consumer goods industry in emerging markets.
The acquisition was originally announced on Aug. 30. Approximately 128 NewsPage employees based in Singapore, China, India and Malaysia are joining Accenture as a result of the acquisition. NewsPage will become a part of Accenture Software, the company's dedicated software business.
The acquisition of NewsPage adds distributor management and mobility capabilities to the Accenture CAS software platform and brings a multi-platform mobility capability to the Accenture CAS software platform, allowing it to run on Windows, Android and iOS devices.
"Acquiring NewsPage reinforces our position as a leading provider of integrated sales software for the consumer goods industry," said Fabio Vacirca, managing director of Accenture's Consumer Goods & Services industry practice.
"By integrating NewsPage's technology into the successful Accenture CAS software platform we will be able to offer consumer goods companies the ability to manage efficiently all of their sales processes on a single platform, across mature and emerging markets."
"This acquisition further demonstrates Accenture Software's commitment to becoming a leading provider of vertical industry software," said Colin Davies, managing director of Accenture Software.
"Our software delivers real value for our clients and enables them to achieve business outcomes that drive revenue and growth."
The NewsPage technology will be added to "Accenture Perfect Sales." This service enables consumer goods companies to improve their retail execution by helping to increase their operational efficiencies, sales performance and data visibility. Accenture Perfect Sales combines skills, assets, software platforms and processes to focus on specific consumer goods industry issues.