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Accenture adds to digital marketing mix with Fjord acquisition

Accenture 2012

London: Accenture yesterday agreed to acquire Fjord — a global service design consultancy, based in London, for an undisclosed sum.

Fjord specialises in creating digital experiences and services that engage consumers across platforms including smart devices, tablets and PCs and Accenture says the acquisition will expand the digital and marketing capabilities it can offer its clients, allowing chief marketing officers (CMOs) and digital leaders to create distinctive customer experiences and bring them to market with speed.

Fjord's design capabilities will complement the business strategy, data analytics, technology and marketing operations services offered through Accenture Interactive. The acquisition will also give clients access to Fjord's mobility capabilities, to provide a full range of offerings designed to accelerate the conception, development and scaling of digital services and experiences across multiple devices and platforms.

"In order to capitalize on the disruptions being created by digital, and to sustain engagement with consumers, our clients need new services and experiences that are powered by technology, analytics, mobility, and scalable marketing operations," said Brian Whipple, global managing director of Accenture Interactive.

"Together Accenture Interactive and Fjord will offer a rich blend of skills and expertise, helping clients to deliver innovative experiences and deeper engagement across platforms in ways that bridge marketing, commerce, and service interactions."

Founded in 2001, Fjord's service design-led approach shapes digital experiences that work across multiple devices and interactions to create emotional connections with users. Fjord is known for its deep expertise in designing for mobile platforms, and for creating services that fit with new behaviours and expectations driven by technology.

Fjord works across industries such as entertainment, finance, telecom, travel, and retail, with clients such as the BBC, BBVA, Citibank, Harvard Medical School, Nokia, PayPal, Qualcomm, and Telefónica.

Olof Schybergson, CEO of Fjord, said, "I'm incredibly proud of the team we've built at Fjord. For the last 12 years, we've championed the value of design and its ability to transform industries and create meaningful experiences for people. The services that we design with our clients are setting new benchmarks for digital innovation. It's rewarding that Accenture Interactive — one of the global leaders in the digital economy — has recognized our talent, and is now investing in it. Together we'll be able to envision and bring to market the kind of magic that very few organizations globally could aim to match."

"Marketing and digital executives are key buyers of our services, and Fjord marks our continued strategic investment in digital and marketing to better serve our clients," added Whipple. In October of 2012, Accenture announced the acquisition of avVenta, a provider of digital production services.

Fjord is a privately held company with more than 200 employees. It is headquartered in London with offices in Berlin, Helsinki, Istanbul, Madrid, New York, Paris, San Francisco and Stockholm.

Completion of the acquisition is subject to customary closing conditions.

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