New York: Accenture has an agreement to acquire Singapore-based NewsPage Pte Ltd, a firm it describes as a leading provider of integrated distributor management and mobility software for the consumer goods industry in emerging markets.
Terms of the transaction were not disclosed.
NewsPage provides software products to some of the world's largest consumer goods companies. When it is finalised, the acquisition will complement Accenture's CAS software platform, an integrated software platform that supports the consumer goods industry sales processes.
The Accenture CAS software platform helps consumer goods companies achieve greater trade efficiency and sales by enabling improved product availability on the shelf and increasing their ability to efficiently collaborate with retailers, while supporting the management of large, mobile sales and distribution forces.
The acquisition of NewsPage will add distributor management and mobility capabilities to the Accenture CAS software platform through a lean, user-friendly application. Also, NewsPage will bring a multi-platform mobility capability to the Accenture CAS solution, allowing it to run on Windows, Android and iOS devices. NewsPage's products are delivered on a Software-as-a-Service (SaaS) basis or on-location.
Accenture says the combination of the Accenture CAS software platform and NewsPage's products will offer consumer goods companies the ability to manage all of their sales processes on a single global sales platform — from trade promotion management and optimization to retail execution, and from distributor management to direct store delivery, merchandising and customer service.
"This acquisition is important as it will enhance Accenture's ability to help global consumer goods companies by supporting all route-to-market sales and delivery models across mature and emerging markets," said Fabio Vacirca, senior managing director of Accenture's Consumer Goods & Services practice.
"NewsPage has a strong client base of global consumer goods brands that have benefited from its products. Its addition will strengthen Accenture's software capabilities in emerging markets and reinforce Accenture's position as a leading provider of integrated sales software for the consumer goods industry."
Once the transaction has closed, approximately 128 NewsPage employees will join Accenture, and will continue to focus on product development, client sales and delivery. This team will be integrated into the Accenture Software organization.
"We are pleased that Accenture has recognized the strength of the NewsPage products, and the valuable work that we deliver for our clients," said Tim Yoon, CEO of NewsPage.
"We believe that the combination of our two organizations will create a compelling offer for consumer goods companies in emerging markets. Now we will be able to meet our client's software implementation needs in countries outside of our traditional geographic area, benefiting from Accenture's global reach and experience. This will be particularly useful where clients want business process changes before they implement the software platform."
The acquisition is subject to closing requirements and is expected to close within 60 days.