New York: Accenture has upped its marketing services offering with the acquisition of avVenta Worldwide, a digital production services firm, for an undisclosed sum.
Accenture says the acquisition strengthens the range of marketing services it provides to chief marketing officers (CMOs) — from the development of marketing strategy to the management of marketing systems and campaigns.
The combination of avVenta's digital production capabilities with the services that Accenture offers to the CMO through Accenture Interactive, will enable clients to manage content from its initial creation through to distribution. By leveraging avVenta's delivery center in San Jose, Costa Rica, clients will be able to do this quickly and cost effectively.
"For today's CMO, it's all about greater speed to market, responsiveness and relevancy," said Brian Whipple, global managing director of Accenture Interactive.
"The combination of avVenta's innovative digital production and design processes with Accenture Interactive's marketing operations, technology and analytics services, will help CMOs achieve greater return on their marketing investments."
The acquisition adds avVenta's digital production support capabilities to the full range of Accenture Interactive's marketing service offerings, assets and capabilities, including marketing strategy, marketing planning and analytics, customer experience management, technology platform and marketing operational services and new product design and launch services.
Jay Noce, chief executive officer of avVenta, said, "This acquisition brings together a powerful combination of marketing services with avVenta's near shore digital production operation and Accenture's global delivery capabilities. This will streamline the creative and production process for CMOs building comprehensive marketing campaigns. Our capabilities and delivery model are complementary to Accenture Interactive's suite of business services, and will aim to be a great asset in serving the end-to-end needs of complex marketing organizations."
avVenta provides interactive marketing production services to more than 130 Fortune 500 companies in industries such as pharmaceutical, financial services, consumer packaged goods, retail, energy, technology and travel. With more than 600 employees, avVenta has headquarters in New York, a digital production fulfillment center in San Jose, Costa Rica, and an office in Charleston, S.C.