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Accenture buys Spanish data specialist.


Madrid: Accenture has agreed to acquire Neo Metrics Analytics S.L., a Madrid-based consulting firm specializing in optimization and predictive analytics.

When the deal is closed, the acquisition will add Neo Metrics' research and development capabilities to Accenture's analytics portfolio; this will include Neo Metrics' advanced modeller solution, which automatically generates insight from any source of information and creates industrialized, highly-accurate analytical models. The modeller will enhance Accenture's ability to help clients analyze and predict customer behaviour rapidly.

Accenture will also gain new social network analysis capabilities such as the ability to identify hierarchies within online customer communities. This approach outperforms traditional models, which often disregard the relationships between a company's customers, and will allow Accenture to help clients target key influencers in the customer community more effectively.

"More and more, companies understand that advanced analytics can improve decision making, ultimately increasing sales while reducing cost," said Narendra Mulani, managing director, Accenture Analytics and Marketing Services."This acquisition will allow us to draw on Neo Metrics' skills, resources and geographic footprint across Spain, Portugal and Latin America, expanding our analytics capabilities to create leading-edge solutions for clients around the world."

Neo Metrics' team of technology experts and mathematicians will bring their highly- specialized set of analytical skills to Accenture. Neo Metrics has received international recognition for its contribution to the field of analytical intelligence — it was the first European firm to win the KDD Cup prize for data analysis In 2007 — and its team possesses years of analytical and statistics experience.

The acquisition will enable Accenture to develop advanced analytical models across all industries and business functions including sophisticated models and techniques for pricing optimization, quality management, fraud management and demand forecasting.

"Combining our strengths with Accenture's industry knowledge, process expertise and global network, will enable us to offer analytical intelligence across all of our clients' business processes," said José Luis Flórez, CEO, Neo Metrics. "Our models and analyses are designed to contribute tangible business value to our clients, and becoming part of Accenture reinforces and expands that commitment."

"The acquisition of Neo Metrics will also complement the Accenture Analytics Innovation Center in Barcelona, which we launched earlier this year," said Vicente Moreno, country managing director of Accenture in Spain. "We are deeply committed to the Spanish market, which we see as a key hub for pioneering advanced predictive analytics work, and we are looking forward to applying these new capabilities to deliver better business outcomes for clients."

The acquisition is subject to closing conditions and is expected to close within 30 days. Terms of the transaction were not disclosed.

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