Boston: The Boston Consulting Group has launched a new online platform to give unprecedented international access to its vast repository of research, analysis, and commentary.
The website -- bcgperspectives.com -- offers unprecedented access to BCG's latest thinking as well as ideas and concepts dating back to the time of Bruce Henderson, who founded the firm in 1963 and is widely recognized as one of the architects of modern management thinking.
It is intended to serve as a forum for debate on current business issues as well as a reference point for business and other leaders as they grapple with the challenges of managing their organizations in these turbulent times.
The website--which draws its name from the firm's groundbreaking series of pamphlets that launched in the 1960s and 1970s such concepts as the growth-share matrix and the experience curve--covers a host of different topics relevant to senior and middle managers, academics, and leaders in the public and social sectors. These range from the renaissance in U.S. manufacturing to competing in China and from capturing the growth of the female economy to leveraging technology in education.
"Throughout our history, BCG has been a catalyst for change in the world of business and beyond. We have always devoted substantial resources to developing innovative ideas and insights along with techniques to help managers solve some of their toughest problems," said BCG President and CEO Hans-Paul Bürkner. "In today's volatile and fast-moving environment, we think it's more important than ever to make our rich store of intellectual capital available to the global business community."
The breadth and depth of the content on bcgperspectives.com reflect BCG's extensive expertise across numerous industries, functions, and regions. Today, BCG has 15 practice areas, with experts based in 74 offices around the world. Eight practices focus on industries and business sectors: Consumer, Energy & Environment, Financial Institutions, Health Care, Industrial Goods, Insurance, Public Sector, and Technology, Media & Telecommunications. Seven practices focus on functions and capabilities: Corporate Development, Global Advantage, Information Technology, Marketing and Sales, Operations, Organization, and Strategy.
In addition to these specialist practices, BCG leads a Sustainability Initiative and several institutes and centers, including the Strategy Institute, the Institute for Organization, and the Center for Consumer Insight. The work of BCG Fellows, who are among the firm's most accomplished thinkers and doers, is also featured on the website.
The website--updated weekly --spotlights flagship reports, articles, and opinion pieces, as well as video interviews, podcasts, and data-rich interactive graphics.