London: IT services consultancy Atos, the Worldwide Information Technology (IT) Partner of the Olympic and Paralympic Games, has unveiled a provocative vision for the future of the global sports industry in 2020.
ascent at London 2012: a vision for sport and technology, is the latest edition of the ascent thought leadership programme from Atos and sets out how technology will radically change the sporting experience of athletes, viewers at home, fans in the stadium and events organisers by 2020.
Contributors include the Atos Scientific Community; IOC President, Jacques Rogge; London 2012 Chairman, Sebastian Coe; CEO, IPC Xavier Gonzalez; President and CEO of Sochi 2014, Dmitry Chernyshenko; Head of Platform Partnerships at Facebook, Christian Hernandez, as well as guest editor, award-winning author, Simon Kuper.
Atos says that over the next decade, sport is going to be transformed, with the experience of the athlete, spectator and television viewer changing more than perhaps since the first Olympic stadium went up in Greece nearly 3,000 years ago. For 2020 Atos predicts:
Viewers at home will:
- Watch the action through the eyes of the athlete — the new spectator will be his or her own director and will choose which slice of the action they want to watch
- Get the full story on the screen in front of them — watching the 100 m final you will see a speedometer showing how fast the athletes are running.
- Take on sporting heroes while watching them compete — fans will have the power to step virtually onto the pitch, as live footage and gaming merge into one
Fans in the stadium will:
- Be more involved in the action -whoever is running the event will be able to feed the live audience information that they may not want to put over a public network
- Get a front row view from every seat — with a second screen that can switch view to pitch side wherever you are in the stadium
- Queue less — use your smart phone to order and pay for your popcorn or event merchandise
- Share their experience in real-time with all their friends and family — the cloud will allow the almost instant uploading and downloading of data
- Train smarter — gather increased performance data to spot patterns and identify signs of improvement, weaknesses or even potential injury
- Change tactics in-flight and take the winning position — as smart clothing becomes ubiquitous athletes will be able to make use of real-time information available to them and their coach
- Get spotted by talent scouts or secure more lucrative sponsorship deals -analysis of what their fan base is saying in social media will help to identify up and coming stars
Beyond 2020, Atos sees the potential for event organisers to stage events where athletes compete in the same race yet are located in different countries. Each athlete could run in his or her own city, and yet they could appear together as holograms in the same race.
Gilles Grapinet, Senior Executive Vice President, Global Functions, Atos, said, "The technology and sport landscape has been changing at an unprecedented speed. Having been involved in every Olympic Games since 2002, our team of business technologists has witnessed this change first-hand. As Worldwide IT Partner for the Olympic and Paralympic Games, we have the responsibility to think one step ahead and help our clients do the same."
"Innovation is part of the Atos DNA and when it comes to the Games, we are very clear about what innovation truly means. This latest edition of ascent supports our vision of how technology's new possibilities can power progress for the Games, providing a pan-industry view to help our clients create the Firm of the Future through our commitment to innovation."
ascent: a vision for sport and technology is available to download here.