Manchester: There is always a cold frisson when The Financial Times has finally gathered enough advertising to publish its annual special report into the state of consulting.
And PRs throughout the consulting industry felt it last Thursday, when Business of Consulting 2011 dropped on their desks.
"Are we in it? Did they use the interview? Have they spelt his name right?"
Feel the fear.
So gold stars to minders at PA Consulting, The Management Consultancies Association, Fulcrium, and Accenture for getting Andrew Hooke, Alan Leaman, Raju Patel, and Sander van't Noordende respectively into the main, confusingly titled, but rather sober analysis, "Ways to profit from the New Normal".
So who else is in line for a special Christmas bonus? Look for yourself here.