London: High profile economist Andrew Sentance has been appointed as PwC's senior economic adviser, with effect from 7th November 2011.
He will advise the firm'sclients on how they should adapt their strategies, and operations, to a changing economic environment — particularly in relation to the macro economy, regulation and sustainability issues. His focus will be on advising senior executives, and Board members.
Sentance is a former member of the Bank of England's Monetary Policy Committee, on which he served from October 2006 to May 2011. He is also a part-time Professor of Sustainable Business at Warwick Business School.
Sentance has worked as a business economist since the mid 1980s, and additionally on environmental issues since the late 1990s. He was formerly Director of Economic Affairs at the CBI, Director of the Centre of Economic Forecasting at London Business School and Chief Economist and Head of Environmental Affairs at British Airways. At BA, he was one of the five senior managers appointed in 2001 to prepare the company's "Future Size and Shape" turnaround plan. Earlier in his career, Andrew was a founder member of the Treasury's Panel of Independent Forecasters (also known as the Seven Wise Men), established in 1992 to provide advice to the Chancellor of the Exchequer.
David Lancefield, partner and head of PwC's economics practice, said:
"Andrew will contribute a wealth of knowledge and experience in bringing the most important economic issues to the fore, in both the business and policy context. He represents a great addition to the economics practice."
Andrew Sentence commented:
"I am delighted to be joining PwC, with its strong reputation for high quality advice and research. Major global changes are affecting the business world, and I look forward to the challenge of providing economic insights to inform corporate strategy and decision-making."