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Accenture drives BMW

Munich: BMW has asked Accenture to manage the rollout of a custom-built web platform to the car maker's major markets by 2014. In a second agreement, Accenture will manage the roll-out of BMW's global digital marketing campaigns and work with each local market to maintain the content. Under the first agreement, Accenture will take BMW's new platform to 100 BMW markets. Accenture is managing all aspects of the rollout, including the agencies involved, scoping digital requirements, training local content managers and agencies on the new platform and coordinating testing and post go-live support. The rollout of the new web platform allows for enhanced digital customer interaction using customer relationship management (CRM) technologies and web analytics.

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