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Time to rethink Strategy - BCG

New York: One in three public companies might not be around in five years, and the spread between the highest- and lowest-performing companies has never been greater, according to The Boston Consulting Group (BCG). Identifying effective corporate strategy is more important than ever before, and this is the central theme of the latest BCG book, Your Strategy Needs a Strategy. Written by BCG senior partners Martin Reeves, Knut Haanæs, and Janmejaya Sinha, explores the different environments that businesses currently face, identifying and matching the right strategic approach to a given situation. Their framework is called the "strategy palette."

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