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WPP looks to IBM

London: WPP, the world's largest communications services group, has turned to IBM to help it to innovate new digital services that will be run and managed within a global hybrid cloud infrastructure. As part of a new agreement, IBM will provide a service delivery and technology platform that allows WPP to integrate its operations while delivering significantly improved productivity. The new flexible hybrid cloud infrastructure will enable the company to: Expand the use of big data and analytics to drive decision making and amplify the creative process and continue to build its leadership in a digital and mobile world. This new strategic partnership includes a seven-year, $1.25-billion services contract for IBM to transform and manage WPP's global technology platform.

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