San Francisco: Twitter and IBM have forged a "landmark partnership" that they claim will help transform how businesses and institutions understand their customers, markets and trends. The alliance gives IBM access to Twitter data, which it describes, without irony, as representing "the public pulse of the planet". The collaboration will focus on three areas: Integration of Twitter data with IBM analytics services on the cloud, new data-intensive capabilities for the enterprise, and significantly, specialized enterprise consulting. IBM Global Business Services professionals will have access to Twitter data to enrich consulting services for clients across business. The partnership will draw upon the skills of tens of thousands of IBM Global Business Services consultants and application professionals including consultants from IBM's integrated Strategy and Analytics practice, and IBM Interactive Experience, the world's largest digital agency.