London: Qedis, the London consulting firm with the quirky u-less name, is to combine its operations with North Highland under a single global brand, North Highland Worldwide Consulting.
This follows a long term relationship between the two firms that began in 2005. The new firm says that the rebranding will enable the UK business to broaden and deepen its expertise and service offerings, "adding an exciting new global player to the UK consulting marketplace."
Paramjit Uppal, Qedis founder, said, "We are delighted to change our name to North Highland as we build our external presence in the UK consulting marketplace. We have grown significantly since start-up and established a strong reputation for our work and our people.
"Combining under a single integrated global name as North Highland provides an ideal platform to fuel our growth and to shake up the consulting landscape. Working with North Highland for many years on UK/US engagements, we have learned that they share the same values and have a similar passion for our unique style of consulting. We provide a fresh, innovative way of working — blending professional know-how and original thinking, and now, with North Highland, we can also enhance the services we offer our clients."
North Highland, founded in 1992, is employee owned. "One of the main reasons we invested in Qedis was because its culture of challenging the status quo and putting clients first aligns very much with North Highland's core values," said Dan Reardon, CEO of North Highland.
"I'm very pleased to know that this won't change — together, as North Highland, our single most important motivation remains to do the right things for our clients."
The new branding will kick-off with a global advertising campaign in top-tier business media and major transport hubs. Under this single brand, the new firm will provide a complete set of consultancy services for the C-suite including finance, HR, IT, operations, and beyond through a growing UK-based team as well as more than 2,600 expert consultants in over 50 offices across Asia, Australia, Europe, the Americas, and the Middle East.