London: PwC is to sponsor an initiative at one of the world's most famous theatres, The Old Vic in London, to make theatre going affordable and accessible to young people.
PwC announced its partnership with The Old Vic this week as the theatre opens its doors to new audiences through the creation of the PwC Under 25s Club.
PwC will fund over 15,000 subsidised theatre tickets to give under 25s the opportunity to enjoy the theatre, for the price of a cinema ticket. Beyond this, membership of the PwC Under 25s Club will offer young people a deeper ongoing relationship with The Old Vic and further opportunities to interact with the theatre.
Chairman of PwC, Ian Powell, will join forces with Artistic Director, Kevin Spacey, for the PwC Under 25s Club to develop and grow the initiative, ensuring that theatre is accessible to younger people at a price they can afford. The scheme will offer 100 tickets per performance for just £12 — the average ticket price in the West End is £50.
When Kevin Spacey joined The Old Vic in 2004 as Artistic Director he pledged to extend the access and reach of the theatres audiences into the local community.
Kevin Spacey, Artistic Director, of The Old Vic said, "Theatres should be vibrant, dynamic places where actors and audiences share great experiences and are inspired and entertained. In this climate we need more than ever for companies to step up and support initiatives that make theatre accessible, especially to young people who might be excluded by high ticket prices.
"That is why we are so grateful to PwC for this commitment to our hugely successful programme of discounted tickets for Under 25s. As an actor it is energising to see young people across the footlights and I'm delighted we have been able to encourage so many into The Old Vic to see a diverse range of work. We are passionate about this initiative and delighted to be partnering with PwC to take it to the next level."
Ian Powell, Chairman, PwC said, "Support for the arts is about more than just philanthropy. Opening up access to the arts benefits business and society as a whole. This scheme's success to date has helped open up a whole new world to people, and we think the PwC Under 25s Club will help bring theatre to an even wider audience."
The Old Vic receives no regular public subsidy and the financial support of generous individuals, companies, trusts and foundations is vital to the theatre's existence.
The PwC Under 25s Club will offer young people the chance to experience the best of British theatre at a discounted rate across major shows including the new production of The Duchess of Malfi starring Eve Best.
PwC has a long history of support for boroughs in South London where The Old Vic is located, and employs over 5,000 people in the local community. PwC aims to raise aspirations in the communities through education, employability and arts related programmes such as the PwC Under 25s Club with the Old Vic.
The Old Vic
The Old Vic is one of the best known and best loved theatres in the world, synonymous with the greatest acting talent that Britain has produced. This iconic 193-year-old building has a rich history of great performances and The Old Vic Theatre Company under the artistic leadership of Kevin Spacey, continues to attract the best creative talent from the UK and all over the world to tread its famous boards.
Through Old Vic New Voices, the theatre also nurtures young actors, writers and directors, and works with schools and neighbours to bring theatre to a wider audience.