London: Atos has marked its successful completion of the final technical rehearsal of the IT infrastructure for the 2012 Olympics with a new marketing campaign that sees leaders of the London games make a series of "personal best" pledges.
- Atos pledges its personal best for London 2012
- New marketing campaign to showcase how Atos business technologists will set personal bests at London 2012 Olympic and Paralympic Games
- LOCOG Chair, Seb Coe, and Steve Cram join Atos in making London 2012 personal best pledges
The new marketing platform — Personal Bests to Everyone's Progress — was unveiled as Atos, together with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), completed a final full test of the Games IT system. This marks the culmination of more than 200,000 hours of testing, and takes up the idea that Atos Business Technologists have strived to achieve new "personal bests" for London 2012.
Atos stresses that Personal Bests to Everyone's Progress places its business technologists at the heart of the campaign which will be integrated across all communications channels. It focuses on the essential role Atos plays in delivering the London 2012 Olympic and Paralympic Games; its work represents the largest sports IT contract of all time.
To support the campaign, senior figures responsible for the successful delivery of London 2012 have made personal best pledges.
The first four have been made by Thierry Breton, Chairman and CEO of Atos; Jacques Rogge, President of the IOC; Seb Coe, Chair of LOCOG; and Steve Cram, London 2012 Ambassador for Atos.
Each pledge (below) represents a personal ambition for the Games and underpins the Personal Bests to Everyone's Progress campaign.
With less than two months to go until the Games get underway, the IT, communications, media, sports and technology security systems are now in place, all relying on the IT infrastructure Atos has built.
Patrick Adiba, Executive Vice President, Olympics and Major Events at Atos said, "It's fitting for us to put our business technologists at the heart of this campaign because it is their unwavering dedication to achieve their personal bests that has enabled us to produce outstanding results at every Olympic and Paralympic Games since our contract began with Salt Lake City in 2002.
"Our Personal Bests pledge will help galvanise the entire company and drive us towards our goal of making London 2012 the benchmark for technology at future major sporting events."
Atos says it hopes to deliver a "flawless Games" for spectators and athletes alike. For example, it will ensure the world's media have access to statistics and results within 0.3 seconds of them being recorded at London 2012 venues.