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Asia Pacific consulting firms adopt NTT DATA global brand

Herbert Vogel

Tokyo: The global roll-out of Japan's NTT DATA brand continued this month with consulting firms across Asia Pacific adopting it.

Extend Technologies (Australia), Business Formula (Malaysia) and Cornerstone Asia (Singapore) have all begun doing business under the unified brand of "NTT DATA Business Solutions".

The brand alignment across Asia Pacific, combined with the profound expertise of itelligence, will create one of the largest SAP reseller and solutions based consulting firms globally.
Herbert Vogel, CEO and founder of itelligence AG, Germany will lead NTT DATA Business Solutions and be supported by Max White (formerly Managing Director, Extend Technologies) who takes up the role of CEO Asia Pacific.

Vogel commented, "I am delighted that Extend, Business Formula and Cornerstone now form part of NTT DATA Business Solutions in the APAC region and that Max White has taken the lead. We expect, in this very dynamic market environment, to reach a significantly higher organic and inorganic growth than the market."

Max White said, "Many of our local, regional and global customers have already benefited from the powerful combination of Extend Technologies, Business Formula and Cornerstone across the Asia Pacific region.

"The consolidation of our APAC operations and the launch of one unified brand, matched with our singular focus on SAP as the strategic enterprise backbone of choice, will ensure we deliver unparalleled value to our customers.

"With over 3,000 SAP consultants globally, and 300 across South East Asia and Australia, NTT DATA Business Solutions is committed to driving high performance and expansion through three compelling principles: Excellence in delivery and support of SAP centric business transformation programs; Higher business value through co-innovation with our customers; and Industry specific expertise that differentiates us from our competition."

"The APAC region is thriving and having already commenced operations in Vietnam earlier this year, NTT DATA Business Solutions is looking to further expansion in growth markets such as Thailand, Indonesia and the Philippines," added White.

The APAC consolidation of NTT DATA Business Solutions forms part of NTT DATA's wider global alignment of its foreign subsidiaries to five regions worldwide — Japan, Americas, EMEA, APAC and China — plus the globally active solution company.

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